The headline is not a typographical error. It’s part of a campaign started by the Red Cross in 2016, that now occurs annually – the “Missing Type” campaign.
The idea is simple. Organisations, brands, ambassadors and iconic locations remove their As, Os and Bs, from logos, signage and other messages, to highlight the need for more blood donors to donate blood. They do this to help raise awareness of donating blood.
Most people rarely think about their blood type – some of us don’t even know it. But if that ‘type’ was to go missing in everyday life, it’s hoped we start to pay closer attention to the need for blood.
By removing the letters A, O and B in places of high interest on a national scale, the Red Cross hopes to increase awareness of the importance of giving blood.
Here are some facts about blood donations:
This year RACQ is a partner, proudly supporting International Missing Type. You might notice some missing type from our logo on the RACQLiving website. Help us fill the gaps and save lives by booking to donate blood at https://www.donateblood.com.au/missing-type.
To learn more visit donateblood.com.au or call 13 14 95.