The next time you go to the beach, take three for the sea

Help reduce ocean pollution next time you go to the beach.

An Australian action group is doing its best to reduce ocean pollution and they’re calling on all beach goers to help. Take 3 for the sea (#Take3fortheSea) is a not-for-profit organisation based in Sydney.

Take 3 was born in 2009 when surfing enthusiast, Amanda Marechal, and marine ecologist, Roberta Dixon-Valk developed a simple idea to tackle the ever-growing problem of marine debris. Joining forces with environmentalist, Tim Silverwood, the team developed a plan and officially registered Take 3 in mid 2010.

In 2011, Take 3 was awarded the inaugural Taronga Conservation Society’s Green Grant and a $50,000 prize. The prize, exposure and support from Taronga helped build the organisation and provided Take 3 with the confidence to expand.

The Take 3 message is simple. Take 3 pieces of rubbish with you when you leave the beach, waterway or anywhere and you’ve made a difference. Picking up other people’s rubbish may not be a natural instinct, but Take 3 finds that supporters pick up many more than 3 items once they get started.

Plastic gets into the ocean in all sorts of ways, but most of it comes from land. By preventing the problem in the first place, we can start to make a real impact in reducing plastic pollution.

If you want to share what you’ve collected, take a picture and upload it to Instagram or Facebook using the hashtag #Take3fortheSea and logging the location. Take 3 can then record the number of items that are being removed and measure the tangible difference Aussies are making as a collective.

Take 3 also delivers education programs to inspire our global community to help create a cleaner planet for wildlife and future generations. For more information and to get involved visit