Hyundai tops survey for buyer satisfaction

Hyundai has claimed top spot in the latest J.D. Power Australia Sales Satisfaction Index (SSI) Study.

The Korean make rated 827 points, three clear of its nearest rival and well ahead of the Mass Market class average.

Based on independent and unbiased responses from 2779 Australian new vehicle owners who bought their cars between June 2016 and June 2017, the study was conducted from January through to June this year.

Hyundai’s score – from a possible 1000 points – was well above the Australian industry average. Of the 11 brands studied, five fell below the average.

Buyers were asked to look at six individual factors in the purchase process and rate their dealership’s performance.

Those factors covered the salesperson’s helpfulness, the sales initiation process, the deal, the time taken for vehicle delivery, the delivery process and the dealership itself.

Standout survey results for Hyundai showed buyers were not only positive with the deal they received, but also with the quality of the dealer outlet and the delivery timing of their new vehicle.

The majority of Hyundai buyers surveyed were so satisfied with the complete purchase experience that they would readily recommend the dealership to family and friends.

The study also found that of the “highly satisfied” buyer group, 84 percent said they would definitely stay loyal to their chosen brand and 90 percent would recommend that brand to others.

By contrast, just 33 percent of “highly dissatisfied” buyers would buy the brand again and recommend it to others.

Complete results of J.D. Power Australia’s Sales Satisfaction Index can be found here.